Privacy Policy

Guarding the privacy and safety of your data is very important to us. This Policy outlines what we collect about you, how we use, share and manage this data. It also outlines the choices you have about this data. Please read it carefully.

What we collect and why

We collect your data in several ways including when you choose to share it with us and when you shop our online channels. The tables below describe what we collect, how we collect it and why.

Your email or phone number

When you shop our website, app or call our contact centre to make a purchase, we ask you for your contact information. We need your contact information to give you updates about your order (for example: to confirm your order, give you delivery information, etc.).
You may choose to receive marketing messages from us. If you choose to receive marketing messages from us, we use your data to send you information about our latest and greatest products and services, like sales and contests. If at any time you would like us to update your information or you opt-out, just click here to email customer service. Please be sure to include your email address, full name and billing address.

Other info about you, such as your name, address, and payment details

When you buy items from our website, app, or contact centre we ask for your name, billing address, payment details, and contact information. We need this information to: – Process your order – Deliver goods and services to you – Process payments – Communicate with you about the status of your order
When you make an account, we ask for your birthdate, identified gender (you can choose to not say), and may ask you for other information. We use these details to give you birthday surprises and help you find what you are most interested in.
When you contact us with a comment, question, or complaint, we’ll ask for information that identifies you. We need this to promptly respond to yours. We may also use your feedback (in an anonymized form) to improve our products and services.
If you post to our digital channels (such as reviews or pictures) we get the information you post. We use your feedback to improve your experience with our brand and to improve our products and services.

Technical info, like your IP address, browser, etc.

When you visit our website or app, we collect technical information such as: – IP address – Your browser type – Your operating system – How you browse or use our website or app We need this information to protect your data and our site and app. We also use it to improve your experience and to improve our products and services. We also use ‘cookies’ and similar tech to collect data about the pages you access or visit. – For more about ‘cookies’ and how we use them (including for web-analysis purposes), please see our ‘cookie’ policy.

Ads On Other Sites

We want to connect with you where it is most convenient for you. We do not sell your personal data to third parties. We participate in online advertising to help you find our products. We may use information about you, like what you’ve purchased in the past, so we can reach you on other websites or social media networks with relevant product. If you do not want that, just tell us, and we’ll stop. When we share data, we always demand our partners to protect your data and follow the data privacy law. If you choose to give others your data directly (like Google or Facebook) their rules apply to that data, not ours.

How We Share Your Data

We may share your information with others who help us fulfil our commitments to you. These companies help us process data, host our digital websites and apps, process payments, send communications, fulfil orders, or provide us or you services. We may store data in the United Kingdom, the rest of the EU, and the United States. When we send your data outside the EU, we use the European Commission’s standard data protection clauses. We also use digital and other security measures to protect your data and make sure only people who need it can access it. We require our service providers to protect your data and use it only as the law allows. Our providers cannot use your data except to help us provide you with products and services or as allowed by the privacy law and our contracts.

How We Protect Your Data

The privacy and security of your data is important to us. We use digital and physical security and process controls to protect your data. We encrypt and anonymize data where we can and it makes sense. Even inside our company, we limit access to your data as much as we can. We need your help to keep your data safe! When you make an account, we ask you to pick a password. If you give a friend your password, it is much harder for us to keep your data safe. We suggest you pick different passwords for each website you shop on and not use the same passwords for multiple websites. Bad guys are tricky! They sometimes pretend to be us to trick you into giving them your data. Don’t get tricked, we will never ask you for your password.

Holding Your Data

We need your data to fulfil our contracts with you, provide you with great products and excellent service, and comply with some laws. We plan to keep your data until we no longer have a relationship with you or for as long as it is required by contract or law.


We do not want to collect any data from people under the age of 16. If we learn that we collected any such data, we will delete it.

Your Rights

Our goal is to serve you. We know you want to control your data and you have the right to do so. We serve customers in many countries, and data privacy laws differ from one to another. Here is a list of the rights you have in the European Union:

  • You can ask us to correct your data or to delete some of it
  • You can ask for a copy of your data or info about what we collect, why, who we share it with, etc.
  • You can ask us to transfer the data you gave us to other companies
  • You can ask us to stop using some data
  • You can ask us to stop sending you marketing
  • You can make a complaint to a local data protection authority

We plan to defend your rights and work with you to make sure you feel that your data is protected. If you have any questions regarding your rights, please Contact Us.

To keep you safe, we will need to verify your identity before we can assist you with these rights.

Policy Changes

We may update this Policy from time to time. We’ll post the new policy here. This Policy was last updated on 24 Feb 2020.

Contact Us

Our Data Protection Officer (DPO) is working hard to protect your data. Our DPO can help you with questions about this Policy or your data. If you want to contact our DPO, you can do so by email at

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